Looking for resources to encourage conversations in your community? Below are lots of tools and resources to help you – some developed here at The Conversation Project, and some developed in our TCP communities – all available to you for free.
Have the conversation with those who matter most: Before you introduce this topic to others, we highly encourage you to approach it with important people in your life first. The Conversation Starter Guide can help.
Community Getting Started Guide: You can use the Guide to help figure out where to get started with engaging your community in conversations about health care wishes through the end of life, and how to think about engaging other community partners in this work.
Community calls: Live and recorded webinars on presenting TCP, community planning, and other suggestions for encouraging conversations about health care wishes through the end of life in your community.
Branding Guide: How to promote your work to align with The Conversation Project’s resources and mission. Includes directions for editing and co-branding our guides with your organization’s logo.
Types of Community Partners: Types of community partners to consider working with.
Community Case Studies: Short examples of how people are promoting conversations about health care wishes through the end of life in their communities.
- Fidelity’s Journey and One Leader’s Mission to Integrate End-of-Life Conversations into Financial Advisors’ Workflow/Practice
- Integrating End-of-life Conversation Starter Tools into Financial Services Practice: Personal Experience Sparks Passion to Help Others
- Planning Ahead: One Church’s Journey to Normalizing Conversations about What Matters Most in Life, Death, and Dying
- A Collective Community Approach and Public Campaign: Lessons on Messaging
- In-Hospital Programming with Action-Oriented Goals
- Key Lessons on Engagement: Programming from an Organization Built Through Partnerships
- Engaging Faith Leaders and Other Lessons
- Lessons on Engaging Youth and Faith Settings as Conversation Catalysts
Progress Tracker: a tool for tracking your partners, your activities, and your reach.
- Community metric suggestions: Sample measures to collect and assess your engagement efforts
Promote Your Message
Sample Ads: Example ads for promoting The Conversation Project around holidays and national events. Created by Conversations of a Lifetime.org
Related Blogs: A compilation of lessons learned, ideas and tips from communities on promoting, spreading and sustaining momentum as well as reaching unique audiences.
- Community Activities to Keep Advance Care Planning Conversations Flowing
- Thoughtful Ice Breakers That Lead to Meaningful Conversations
- Supporting Your Community Virtually
- Engaging Faith Communities in Meaningful Conversations
- Tips from the Field: Outreach Tactics
- 10 Resources to Help Reach Spanish-speaking Audiences
- 4 Initial Steps to Understand How to Support Solo Agers in your Community
- Promoting Advance Care Planning: How and Where to Get the Word Out
- 8 Creative Ideas for Spreading the Importance of Having the Conversation in Your Community
- 5 Things We’ve Heard and Things You Can Do to Ensure Sustainability
The Seven “Spreadly” Sins: Practical tips for successful sharing from the Institute for Healthcare Improvement.
Generic Social Media Toolkit: A guide on how to use social media from the Centers for Disease Control.
Host an Event
Organizing an event about The Conversation Project (TCP) is one of the best ways to gain interest and help spread the mission of TCP. There’s no right or wrong audience for these kinds of presentations — we’ve seen successful events of every size and scope.
Possible Event Types
Presenting on TCP can take a variety of formats. Below are just a few of the formats that we know to be successful.
- Overview of The Conversation Project: This is a general session where the presenter has the opportunity to give background information on TCP, basic statistics, strategy, and exciting news highlights. These can range from 15 minutes to an hour based on how much time you are allotted.
- Conversation Starter Guide Workshop: In these sessions, participants take a deep dive into TCP’s flagship resource, the Conversation Starter Guide. They are given time to reflect, fill out the guide, and share in groups. Sharing can be done at their tables during in-person events or in virtual breakouts or via chat during virtual events. This activity is a starting point intended to prompt post-workshop action to have the conversation with those who matter most (family members, a friend, faith leader, health care team member, etc.). These workshops are often offered in two sessions, where the second session is a debrief of how the real-life conversation went.
- Train the Trainer: These half-day to day long sessions give participants all the tools they need to be able to bring The Conversation Project to their home organization or community.
Full-day Meeting Agenda Template: A template agenda that you can adapt for your own events.
Presentation Checklist: A checklist of all the things to consider before, during, and after an event.
Materials for Reaching College Students
- TCP Tips and Resources: a set of resources to support student leaders or others who want to host a TCP event on their campus.
- Let’s Talk About Death by Isabel Merrin: In her TEDxTufts talk, Isabel Merrin tackles ideas about death and dying, and why young people are so afraid to have these tricky conversations.
Hosting and Organizing Events for Employers: Tips for hosting events for employers
- Checklist for Employers: A guide created by C-TAC for employers to support their employees who are caregivers.
Example Training Participation Form (for train-the-trainer sessions): An example of how the East Bay Advance Care Planning Project trained individuals in their community to promote advance care planning.
Faith page: A page of resources dedicated to bringing The Conversation Project to faith settings.
Example Event Flyer: Sample flyer from the team in Central Florida to promote a kickoff event.
Press Release Template: an editable press release to promote a TCP-inspired event.
Invitation to a Training Event Template: Sample language to invite people to a train-the-trainer session.
Speaker Trainings: View a recorded virtual speaking training session.
Conversation Starter Guide Facilitation: Suggested agenda and timing recommendations for facilitation of the Conversation Starter Guide
Coaching the Conversation Guide: A guide on how to facilitate the conversation about end-of-life care among event participants.
Role Play Activity: A role-playing activity about having the conversation with your loved ones. Created by TCP in Boulder County.
Facilitation Guide Without PowerPoint/Video: A guide for facilitating an event without PowerPoint presentations or videos. Created by TCP in Boulder County.
When the Lights Go Up: a general guide for people to get started after watching a movie (or reading a book) related to advance care planning.
- Example Movie Discussion Series: a flyer from a program hosted by The Conversation Project in Boulder County.
Being Mortal Discussion Guides
- Discussion Guide for “Being Mortal”: Excerpts from Atul Gawande’s “Being Mortal” and how they relate to the steps of TCP’s Conversation Starter Guide. Created by TCP in Central Florida.
- “Being Mortal” Book club guide: A guide into discussions of end-of-life care wishes using Atul Gawande’s acclaimed book “Being Mortal.” Created by TCP in Boulder County.
TCP Standard Slide Deck: A customizable slide deck for a presentation on The Conversation Project.
Videos to consider adding to your presentation
- ABC World News with Diane Sawyer: a great introduction to TCP from Diane Sawyer of ABC World News.
- A Soul Doctor and a Jazz Singer: Dr. Lachlan Forrow, MD, advisor to The Conversation Project, talks about what it means to his patients to have a good day. One terminally ill patient, Dolly Baker, says that for her a good day is one where she is able to sing.
- Practice Makes Perfect: We know that starting conversations about end-of-life care wishes with your loved ones can be hard, and we are here to help. (Spanish subtitles available.)
- Who will speak for you?: Choosing a healthcare proxy/agent is one of the most important decisions you’ll ever make. We’re here to help. (Spanish subtitles available.)
- Don’t Panic — It’s Okay: A Letter to Loved Ones Making Difficult Choices: Dr. Karen Boudreau of IHI reads a letter she wrote to her family to offer guidance in case they ever need to make difficult decisions at the end of her life.
- Alternatively, here is a written copy for you to read: Don’t Panic Letter
- A Family Way: Do your loved ones know what your wishes are? A video funded by the Pennsylvania Department of Aging and produced by the Take Charge Partnership.
- A Friend in Need: Who should make decisions about your care if you are unable? A video funded by the Pennsylvania Department of Aging and produced by the Take Charge Partnership.
Print Conversation Starter Guide: we highly encourage you to bring printed starter guides to your presentation. You can download the PDF and print yourself (or at a local printer) or purchase professionally printed copies via our Online Marketplace. The marketplace includes option to co-brand, print in black and white (at a lower cost), and order additional languages.
On-Site Event Evaluation Form: A form to collect feedback from the participants at the end of your event.
Commitment Cards: Cards to hand out at the end of your event encouraging individuals to commit to having the conversation.
Progress Tracker: a tool for tracking your partners, your activities, and your reach.
Advance Care Planning Checklist: A step-by-step guide for advance care planning. Created by Frederick Memorial Hospital.
Offer to Facilitate a Workshop: An editable flyer to propose hosting a starter guide workshop in your community.
National Healthcare Decisions Day (NHDD): A national initiative promoting advance care planning each April, supported by The Conversation Project.
Death Over Dinner: An organization dedicated to encouraging individuals to talk about death by hosting a dinner dedicated to it.
Talking with Your Clients About the Importance of “Having the Conversation” : This short resource outlines WHY you should have this conversation with your clients, WHAT your role is, and WHEN you should have the conversation – and provides a sample script to help you break the ice.
Community calls: Live and recorded webinars on presenting TCP, community planning, and other suggestions for encouraging conversations in your community.
Sign-up for our Newsletter: Updates, opportunities, resources, and stories that can help you engage your community with The Conversation Project.
Connect with Others: View our Conversation Champions Map to connect with others doing similar work in your area. Join our Conversation Champions Discussion Group, an online community of local leaders who are dedicated to spreading TCP’s initiative to ensure everyone, everywhere expresses their wishes through the end of life.
Contact us: if you have feedback or additional questions email us at email@example.com.