Since 2012, The Conversation Project has focused on serious illness messaging that reaches as many people as possible. That includes LGBTQ+ communities. We aimed to create resources that anyone could pick up and say “this is for me” — without needing to identify with a specific group. We continue to learn, and along the way, we’re often asked what has worked for us. Here, we’re sharing a few practical approaches that have helped us reach more people.
Across May and June—when Mother’s Day, Father’s Day, graduations, and International “What Matters to You?” Day invite reflection—we’re encouraging our community to use these moments to spark meaningful conversations with those important to you. Join us by exploring our Supporting Moms, Dads, and Grads communications toolkit and by asking, on June 2 and beyond, what matters most to the people who matter most. And check out what we’re learning from this month.
“The Conversation Project emphasizes having a conversation on values — what matters to you, not what‘s the matter with you.”
– Ellen Goodman, Co-Founder & Director
Maureen Jennings gathered family together on her father’s 85th birthday to talk about the health care he wants.
watch the abc segment now » Featured on ABC World News with Diane Sawyer
