Helping people share their wishes for care through the end of life.

International “What Matters to You?” Day 2024

There is great power in shifting from a typical “What’s the matter with you?” to a combined “What matters to you?”  approach to care. Find a variety of resources meant to inspire individuals to not only talk about what matters to them but to also prompt them to ask those they care for to express their wishes here. We encourage you to use them as you participate in “What Matters to You?” Day – on June 6th and always!



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Get Involved

Across May and June, as Mother’s Day, Father’s Day, and graduations are top of mind for many, we are encouraging community members to tap into these days of remembrance/celebrations/achievements as a potential time to jumpstart conversations. Check out our updated communications toolkit for an overview of this current theme, with ready-made messages for newsletters, social media, email, and flyers in case you want to join in.

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“The Conversation Project emphasizes having a conversation on values — what matters to you, not what‘s the matter with you.”

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Everyone Has a Story

Maureen Jennings gathered family together on her father’s 85th birthday to talk about the health care he wants.

watch the abc segment now » Featured on ABC World News with Diane Sawyer