Reaching Large Audiences and Customizing The Conversation Project in Your Community

By Kate DeBartolo , 11/10/2015

As more and more people across the US (and beyond!) earn about The Conversation Project, we’ve started to field questions about how different regions and communities can introduce the initiative in their area. Everything from “can we print copies of your Starter Kit? Or use your logo?” to “what are your tips for social media and reaching new audiences?” So, we thought we’d devote the November Community Call to answering these questions. It will be a chance to update everyone on the resources we have to help you reach larger audiences, and for you to connect with others to learn more about what they’re doing in other regions of the country…or, other countries!

Join us on Wednesday, November 18th to get updates on what we’ve been doing to promote TCP where people work (with ideas from a few large employers), live (with our Boston area PSA campaign), and pray (with an update on the Conversation Sabbath underway this week!)

In particular, you’ll learn more about our recent PSA messaging campaign and the tools you can now use in your region. We’ll share some of our lessons learned about developing the images, messaging, promotion schedule, and measurement strategy, as well as some fun updates about our newly produced “man on the street” videos our team recorded.

Additionally, we’ll share with you our new branding guidelines and materials that will allow you to add your logo to our Starter Kit when you make copies, and will be sure to point you to additional publicity tools in our Community Resource Center.

We know many of you are doing such exciting work and we think it’s important to highlight your efforts! We’ll talk on the 18th about how to do exactly that – can’t wait to hear your questions and ideas.


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