Across the country, hundreds of the communities that work alongside The Conversation Project are taking innovative approaches to promoting the importance of end-of-life care conversations.

From cozy events at local libraries, sermons at congregations and presentations at conferences with thousands in attendance, community leaders are introducing The Conversation Project in ways specifically tailored to their region. After much planning and coordination of an event or an initiative, it is always exciting to see how deeply the message resonates with the audience. Event attendees are eager to share what they learned with others.

One question that we often receive from both the organizers and the participants is, “How can we keep the momentum going and build on this?”

On this month’s community call, we will focus on how you can sustain efforts to promote the importance of end-of-life care conversations in your region. There is no one-size-fits all approach. You’ll learn from leaders who have created a ripple effect by training community members to spread The Conversation in their region. We’ll also discuss challenges you may face when working to make your community Conversation Ready, and strategies for overcoming them.

Join us on WebEx on Wednesday, July 20, at 3 p.m. ET. You’ll get to hear from Laurie Miller, President of the Dallas Area Gerontological Society, to learn about the amazing work they have been doing and how they have kept the momentum going after a successful launch event last fall. Please e-mail zrubin@ihi.org for information on how to join the call. We look forward to connecting with you then.