Coming soon to an MBTA Station near you!

The Conversation Project proudly announces the release of its new advertising campaign — a public service announcement to encourage individuals and families to talk about their wishes for end-of-life care.

The series, set to hit the orange, red and green MBTA lines in Boston this week, features three couples having The Conversation in real time and captures their emotion, laughter and love for one another.

We hope you spot our new advertisements during your travels and they inspire a conversation between you and your loved ones in a comfortable setting – a park, kitchen table, or living room — before a medical crisis, and not under duress in the ICU.

Want to join us in spreading this message far and wide and win a $50 Starbucks gift card?

When you spot one of our PSAs now through Oct. 31 (safely) take a photo and share it to The Conversation Project’s Facebook wall with a message about why you think it’s important to have conversations about end-of-life care. Use the hashtag #TalkingMatters. A winner will be chosen on Nov. 1.