Life Matters Media: The Conversation Project, launched in August by Boston journalist Ellen Goodman, aims to get families talking to each other about their end of life preferences. Supported by the Institute for Healthcare Improvement, the interactive site provides discussion questions and stories from those who have successfully made their wishes known.
“What we really need is to change the cultural norm from not talking about it to talking about it,” Goodman told USA Today. She said more than 60,000 people have visited the site and thousands have downloaded the free conversation starter kit.