News-Medical: The Conversation Project, a public campaign co-founded by Pulitzer Prize-winner Ellen Goodman and developed in collaboration with IHI, is a public campaign with a simple and transformative goal: to have every person’s end-of-life wishes expressed and respected. As a pioneer sponsor, Care New England has committed to being “conversation ready” within one year by developing and piloting processes and tools to encourage people to express their wishes and, in some instances, to break the silence between patient and provider. Pioneer sponsors will develop a change package that they will implement first in their own organizations and then will be shared throughout the industry.