I remember the event in St. Louis so clearly. We had a wonderful day where dozens of health, faith, and community leaders assembled to take on advance care planning efforts in the region. Attendees shared intimate personal stories and designed plans for community engagement. During a coffee break, a Black woman who’d joined us pulled me aside to ask, “How did you decide to name this The Conversation Project? In my community, ‘the conversation’ is the one we have with our children about police brutality.”