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Easing the End of Life: Startups That Are Helping People Make the Ultimate Decision

Posted on 07/01/2013

GigaOM: End-of-life care may not be the most uplifting topic, but a group of startups see their tools as a way to help people take control of their circumstances and make sure their voices are heard …

“As medicine’s ability to prolong life increases, it does raise questions that years ago were not there to be asked,” said Harvey Freishstat, director of The Conversation Project, a new non-profit founded by journalist Ellen Goodman tasked with raising awareness around end-of-life decisions. “And, as more and more people take charge of their healthcare, this is one component of that.”

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