NPR: The Conversation Project was started in 2010, by journalist and Pulitzer Prize-winning columnist Ellen Goodman. In talking with colleagues, medical professionals, clergy, media and others, she found an alarming trend that was backed up by statistics: more than half of people have not communicated their end of life wishes. So she and a team began the Project to provide resources to the public to facilitate these conversations – and help change the stigma of talking about death. Goodman joined Stephanie Lecci by phone and told her more about the mission behind the Conversation Project.