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Helping people share their wishes for care through the end of life.

International “What Matters to You?” Day 2025

There is no denying that when it comes to caring for individuals there is great power in shifting from a typical “What’s the matter with you?” clinical-based approach to a combined “What matters to you?” values-based approach to care. While the former question puts the person’s health status into context, the latter opens up the door for meaningful and possibly transformational conversations between an individual and their caretaker. Read more on ways to participate in “What Matters to You?” Day – on June 3rd and always! 

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Get Involved

Across May and June, as Mother’s Day, Father’s Day, and graduations are top of mind for many, we are encouraging community members to tap into these days of remembrance/celebrations/achievements as a potential time to jumpstart conversations. Check out our Supporting Moms, Dads, and Grads communications toolkit with ready-made messages for newsletters, social media, email, and flyers in case you want to join in.

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“The Conversation Project emphasizes having a conversation on values — what matters to you, not what‘s the matter with you.”

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Everyone Has a Story

Maureen Jennings gathered family together on her father’s 85th birthday to talk about the health care he wants.

watch the abc segment now » Featured on ABC World News with Diane Sawyer