AARP Blog: Surveys show that 70 percent of people want to die at home, yet 70 percent die in hospitals or nursing homes. Who would want that to happen to them, their spouse, parent, or friend? Or anyone? One person who certainly doesn’t is former syndicated columnist Ellen Goodman. Over the past two years, Goodman and others — clergy, physicians, journalists, caregivers, and now the Institute for Healthcare Improvement — have worked on creating a national movement to get people to talk about their end-of-life wishes. It’s called The Conversation Project, and this week Goodman launched its website. She hopes to get the subject started around the kitchen table. Before there’s a problem.